good hYOUman.


Have you been a good hYOUman lately? A rising brand called good hYOUman will be sneaking into your closets soon. This LA, California brand founded by Brett Novek was created in honor of his beloved father who passed away. To read the complete story visit good hYOUman. These American made tees and tanks have inspirational messages screen printed on the front and back. Simple but significant is their overall theme. They welcome you to share your message and story with them to continue inspiring and creating for others. The messages they have created are cute, powerful, and positive like F#@K Cancer, Thankful, and Pets are People Too. Their prices range from $20-$50. Pair them with shorts, yogas, or jeans for a casual look. They have men and women basic and graphic tees that sell in many boutiques and shops across the country. Come check them out at Apricot Lane Boutique!

F#@K Cancer Tanks from Apricot Lane Boutique Virginia Beach

These tanks and tees are super soft and comfy. They have a good Collaboration every month where they team up with different brands. This month’s collaboration is with All the Wire founders Desiree and Tori where they are featuring their BEFREE Collection with cute message jewelry. The awesome thing about All the Wire is that a portion of the proceeds will be donated to help stop human trafficking. Check out more of Brett Novek’s story and the making of good hYOUman in the video below!


“I started this company in memory of my dad, the man I strive to be, the man whose memory will never be forgotten.”

Everyone has a story, share yours at

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